Action outdoor Case study

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Keyword Ranking in Google.com

Action Outdoor’s digital growth story highlights the power of targeted SEO and local optimization—leading to stronger search rankings, increased traffic, and more customer leads across their service areas.

Keywords	Initial	Current
pond excavation services in cape coral	Not in Serp	10
residential grading services in cape coral	Not in Serp	16
pool fill-ins service in cape coral	Not in Serp	19
land clearing company cape coral	Not in Serp	18
grading contractors in cape coral	Not in Serp	17
excavation and demolition services cape coral	Not in Serp	15

The Challenges

Solargain was historically a longstanding loyal client of The Brilliam Group for a duration of just under two years. During this time The Brilliam Group delivered page #1 results for Solargain for several extremely competitive phrases including ‘solar panels’.

Exploring an alternative SEO provider saw Solargain experience Google’s Penguin Penalty. With no love lost The Brilliam Group welcomed Solargain back several years later and successfully lifted the Google Penguin Penalty, directly improving rankings and organic visibility.

The Solutions

The Outcome

300% Increase in Conversions
Rankings visibility across campaign is up 699 spots in Google
220% Increase in organic traffic in the last 12 months
Large number of Mid-Term and Head-Term phrases rank on page #1 of Google
Effective Website SEO Migration with no rankings lost
Organic Traffic continues to be a major source of goal completions
Google Penguin penalty lift with Penguin 4 update