UI/UX Overhaul for a Vino Rater

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The Challenges

Case Study: UI/UX Overhaul for a Vino Rater

The platform looked dated and cluttered, creating a poor first impression and high bounce rates.

Users found it difficult to search or filter properties efficiently, especially on mobile devices.

Despite good traffic, inquiries and lead submissions were far below expectations.

Over 65% of users were mobile-first, but the previous interface lacked responsiveness and user-friendly interactions.

To address these issues, our team implemented a strategy-focused and
user-centric web design and development solution:

Clean, contemporary interface with warm colors and whitespace to build trust and enhance visual appeal.

Reorganized menu structure with direct access to key actions and improved user flow.

Smart, multi-level filters enable users to narrow property results with ease.

Redesigned listing cards with hover effects, price highlights, and quick-view details.

Mobile-first approach with touch-optimized elements and swipe-friendly galleries.

As a result of the redesign and development, Vino Rater website achieved
measurable improvements across key performance metrics:

0 %

Users spent more time exploring services and portfolios thanks to improved navigation and design.

Mobile usability score reached 99, leading to reduced bounce rates and increased session duration.

As a result of the redesign and development, the Brilliam Group website achieved
measurable improvements across key performance metrics: